Production work
Worked in a high volume production and iterative work environment. Executed multifaceted campaigns including color retouching as needed, proofing and file delivery.
Strong attention to detail and typography was required on this account. Fast turn around ads for tournament winners required working in close concert with outside vendors and internal stake holders to meet agressive time tables.
The retail component of this account required development and management of librarys and systems to meet requred publication timetables.
Working in concert with project management and production to manage sizing, rate, legal requirements under tight deadlines, required clear lines of communication to meet the volume of ads produced.
Exacting typography and standards were demanded on this account. A strong working relationship with creative department was required to achieve the high bar that was set.
A vast array of resizes on a regular basis required a modular work system to be built allowing continuity and the production schedule to remain on track.
The long copy ads required attention to detail and working with the copywriter to wordsmith the ads to find visual balance in the force justified copy. The retail component required development of systems to manage and maintain the volume of the work.
CPG Catalogs, packaging instructions and takeones.
Large volume station domination and support ads.
Retouching
Illustration
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New Business work
Collaborated with the creative and new business departments to source materials. Created and fabricated highly detailed comps for new business presentations.
Comp
work
Researched and aquired materials, created and fabricated highly detailed comps for presentations.
Fun
work
Explorations using a variety of media. Playing with materials ideas and enviorments.
